Foundation of Any Online Business

The foundation of any online business is Google AdWords.  Duh, right?  But it's amazing how many people have no idea what they're doing, throwing money away with every click, and Google is loving every minute of it.

If the only thing you know about AdWords is what Google told you, or what you read in a self proclaimed 21-year-old millionaire's blog (and if he's sitting on the hood of an $80K sports car you're really screwed), your business is going to be short-lived.  You might as well take that cash and light a cigar with it.  You'd have more fun at least.

To test a market, start an online business, and run your competitors out of town you'll have to learn how to use Google AdWords.  It has some nuances, and most people have a rough time at first.  Many a smart, savvy entrepreneur has been defeated by it.  Google will max out your credit cards, given the chance.  But why would you expect anything else, Google is the smartest company on the planet!  To stand a chance you need to give yourself a competitive edge.

My colleague Perry Marshall has written a very helpful e-course called "5 days to success with Google AdWords" and there's no charge for it.  You can find out about it here.